If there is one thing that scares an internet marketer more than anything else, it must be the fear of having all their sites delisted because of duplicate content. But what if I said you had a better chance of being ‘eaten by a shark’ then you would of being picked up for violating this regulation set out by Google and the other search engines!


Expelling the Myth Once and For All


So, when in the past has a site been delisted directly because of using PLR content? Very rarely I can tell you! In fact, I have not met a single marketer who uses PLR content that has been caught violating the duplicate content rule. So, what does this mean? It means that whatever you have been told about the connection between PLR content and the duplicate content rule is for want of another word completely ‘bogus’.


We all know that when you purchase PLR content, the chances are you are going to have to share it with a certain number of marketers. This in affect has been a major deterrent from purchasing such content, even though the truth is, it is completely safe.


So, What Is the Duplicate Content Rule?


The duplicate content rule affects those who copy a site, word for word, as well as mimicking the exact design and layout of the other site in question. Well of course they are going to delist you if you do this! You may as well download someone else’s site and re-upload it to your own server under a different domain!


Using PLR content however on a completely unique looking site, will not offend the search engines at all and why should it? Sure, you may have some content on your site that is the same somewhere else, but you may also have some other unique content that will benefit the visitors to your site.


Rewriting PLR Content


I bet I know what you are thinking. Your thinking “why has this guy been telling us this whole time that PLR content is completely safe and now he’s going to talk about rewriting!” Well the truth is there are more advantages to using unique content then there is for using just straight copied PLR content.


Think about it for a minute. Would the search engines be more likely to rank a page with unique content rather than a page that has the same content found elsewhere? Of course! Now you are thinking “what’s the point in having PLR content then?” Well when we say rewrite that only means rewriting a fraction of the PLR content you have available. 25% would be a good amount to aim for, which should take you barely any time at all. This ensures your pages are going to be looked at by the search engines as being unique content, which will more than likely boost their rankings up higher than those articles copied word for word.


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