So, there are lots of options when it comes to selling a digital product. Simply put, this is one of the simplest and easiest ways to get a product that you can then start promoting and marketing. But how do you go about making one? There are plenty of options here but in many cases, you will be able to simply handle the creation of your digital product yourself. If you are selling an eBook for instance then you only need to create a large MSWord document, include some images and good formatting, and then save the final file as a PDF.
Alternatively, if you are creating a video series, then you can just film yourself on camera and then edit the video neatly using editing software such as Adobe Photo Shop. Creating an email course is even easier. For this, all you will need is to write out some emails and then sign up to an autoresponder which you can use to automatically send your emails. A good choice is AWeber (www.aweber.com).
The main tip when doing this is to make sure you come up with a digital product that will play to your strengths and that you can be proud of. It is especially important to come up with a digital product you are proud of because that way you will be able to promote it much more easily. When you talk about a product you honestly believe in, your passion will come across and people will be far more likely to believe in what you are offering too.
If you are not so good at writing though but have an excellent manner on camera, then film a video series! If you cannot do either of those things, then consider using screenshots of your computer/creating slideshows and then narrating them. Alternatively, another popular option is to simply outsource the creation of your digital information product. There are thousands of writers, video editors and other skilled individuals on the web and any one of them will likely be happy to help.
The best places to find these people are generally freelancing sites which include the likes of ‘Elance’ (www.elance.com) or ‘UpWork’ (www.upwork.com). On either of these you should be able to find someone with the skills you need and from there it will cost you between $100 and $1,000 depending on the nature of the job you need done and the quality you are looking for (good writers will generally charge upwards of $3 per 100 words).
How much to charge for your eBook
Once you have your digital product, the next question is how much you want to charge for it. This of course is entirely up to you, though you do not want to charge too much and alienate your audience. We recommend around $7 for a short report, or $17-27 for a full-length eBook (10,000 words plus). What you will find when you look around the web is that there are plenty of examples of eBooks being sold for ridiculous prices – sometimes as much as $50, $100 or more.
While this does happen, the books very rarely manage to provide value for money and in the long run this can lead to damaged reputations and angry customers. Likewise, you will find it much easier to sell a cheaper book to begin with until you have built up a reputation for yourself as someone who can be trusted and who delivers premium content.
Instead, start out with something smaller like a report and sell that for $7. This allows you to start very quickly and easily honing your business model and generating income without investing too much or creating too much risk. Only once you have seen that this method is working and you are earning money, do you then go and invest further into the business model with a bigger product at a higher price point. Remember too – there’s nothing to stop you from experimenting with price points and running ‘split tests’ to see which is the most profitable!
Creating Your Landing/Sales Page
One of the most important tools when it comes to affiliate marketing is to create a landing page. This is essentially a single page, also known as a ‘sales page’, that is entirely dedicated to selling your one product. A sales page will look different from the other pages on a website because it has no links to other parts of the site, no adverts, and no distracting images.
In other words, everything on the page is there to serve the one objective of selling copies of your information product or whatever else it is that you are selling. Often these pages are long and narrow, and they contain a lot of text and a lot of ‘buy now’ buttons. Those buy now buttons are your ‘call to action’ buttons and of course they contain the affiliate link you just acquired.
The real magic of the landing page is the text. All the copy here is going to be aimed at persuading people to buy the product and this is where you are really going to earn your wage. Your objective is to be as persuasive as possible while not misrepresenting what you must sell. The way to do this is to remember that ‘value proposition’. That means focusing on what the product does for people.
How will their lives be better after they have used it? Maybe they will be a success with the opposite sex, or maybe they will be much richer and happier. Your job is to get them to imagine that possibility and to really desire it. At the same time, you point out their current failings in their situation and why their previous attempts to improve their lot in life may have failed.
In other words, you present a problem and then provide the solution – that solution being the 1eBook you are selling or the online course. An easy and fast way to create a sales page is by using OptimizePress (http://optimizepress.com) which is a theme for WordPress. Once you have this landing page, you will then be well equipped to market your product very easily.
For instance, if you pay for advertising then all you need to do is ensure those ads are sending the right kind of traffic to your sales page! Likewise, you can hand out flyers with the URL of your sales page, or you can mention it in social media posts. If you have written your sales script well then you can expect many people who stumble on that page to end up converting – becoming paying customers!