However, it is also true to say that there is no such thing as a completely ‘perfect’ business model. The biggest limitation here is that you will be going up against a lot of competition. You are not only competing with other sellers in the same niche, you are competing with other sellers that have the exact same product as you do!
This can also create problems if someone buys your product and then realizes that they have already bought it elsewhere. Likewise, you will want to do a little work, just to make your product look like something you would sell. You want to put your brand on it and your name so that your audience feels that you created I
Avoiding Direct Competition
One thing to keep in mind here, is that you can sell your product relatively easily without worrying about others finding it. It is normal to worry that someone is going to stumble upon your product under a different name and you will be rumbled, but the reality is that the Internet is an excessively big place. Most people will never even meet the other sellers.
This is especially true if you are selling to your own established audience. But one way you can make extra sure of this is to find a different way to position your book and a way to make it appeal to a slightly different audience.
Surprisingly, changing the title of a book can make a huge difference to the way that the content within is interpreted while keeping it relevant.
For example, let us say you have a book titled ‘Kitsch Wedding – How to Have the Cutesy, Retro-Themed Wedding of Your Dreams’. This will appeal to a slightly different audience than ‘Trendy Wedding – How to Throw a Modern, Trendy Wedding in Keeping with Today’s Style’.
The thing is, today’s style is quite kitsch, but what you have done here is to make the book sound like two different things while keeping the content that follows relevant. Likewise, you could turn ‘Eating Right: The Easy Diet That Anyone Can Stick To’, into ‘Diet Explained for Student Dietitians’. The target audience here is completely different for the two books, but the topic is the same.
If you are willing to go a little further and edit the content that you are selling, then you can be more ‘on the nose’. You could turn ‘Diet Advice for Students’ into ‘Diet Advice for Young Athletes’. You will need to change some of the wording but that is all – and you eliminate the likelihood of people stumbling upon the same content.
BUT, to do this, you must read the content!
Hopefully, you are a fast reader…
More Ways to Customize an eBook
Other things you can do to make the eBook uniquely your own include…
Give the product a new title/name
Redesign the cover
Reword the content with your voice/writing style
Read out the content and record it to sell as an audio book, for a YouTube series or for a podcast!
Add extra content making it meatier or strip down content to make it to-the-point
Dissect/extract some content to use as blog posts or for your email autoresponder series
Add extra content from other sources and/or write a foreword
Purchase multiple different eBooks and then combine them into one ‘uber’ eBook
Purchase multiple different eBooks and mix and match the chapters (this is something to consider when choosing which eBook to buy – a smartly designed PLR product might well use a more modular construction to allow for this sort of thing)
Add additional images
Alter the formatting to give a unique style
Use the content inside your membership site
Use the eBook to promote other products that you want to sell – even consider adding affiliate links!