“People do not buy from you, they buy into you” JV Crum III

“People do not buy from you, they buy into you” – JV Crum III

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The secret to staying relevant and ahead of the curve is to continually learn and evolve your business. Never be afraid to step out of your comfort zone and explore new ideas, concepts, and businesses. Once you do this, you will see how much more opportunity opens up for you. JV Crum III once said, “People do not buy from you, they buy into you”. Everyone has a personal brand. An individual brand is what people see when they look at you.

This can be both good and bad depending on how it is handled. If used positively, it can help people see who you are as an individual and trust that they will like or dislike something about your character based on their first impression of you. If used negatively though it can damage or destroy your reputation if not handled carefully or properly instead of used as an advantage. Here are some ways to use yours effectively while mitigating any risks:

Demonstrating your authenticity

Many people feel a huge pressure to fit a certain mold or pattern when it comes to business. They feel like they need to conduct themselves in a certain way so that people will see them as successful. However, this is completely false. There is no single cookie-cutter formula for how to be successful. No one is perfectly suited and no one is flawed.

Everyone has their own path to success and there is no right way to do it. Your success is completely dependent on who you are as a person and the path you choose. You should never feel the need to pretend to be something you’re not just so you can fit in. Instead, be who you are and let that reflect on the outside.

Showing you care about your audience

You have to have a very keen sense of who you are writing for. You need to understand your target audience and what their needs, desires, and problems are. You also have to be authentic with them as well. You have to show that you genuinely care about their struggles and their triumphs. You have to be willing to listen to the things your audience has to say even if you don’t fully understand them or have an answer for them. You have to show them that you are a real person who cares about them and their issues.

Using data-driven growth strategies

Businesses that are truly successful have a data-driven approach to growth. Successful businesses look at their marketing efforts as investments. They are looking for ways to increase the ROI of their marketing spending. Successful businesses also analyze their social media metrics like likes, views, shares, and comments. They are looking for ways to increase these metrics. At the end of the day, the only way to grow your business is to get your name out there to a larger audience. The best way to do this is through social media.

Don’t be afraid to branch out into new mediums and niches

You have to stay up to date with the trends and do what you can to expand your audience. You also have to be willing to try new things and branch out into new mediums. Do not be afraid to try something new if you have the confidence that it will work. You might be surprised at what you can achieve.


Regardless of where you are in your business journey, it is important to remember that each year is a new opportunity to grow. Knowing where to start and what to focus on is crucial to making it to the finish line. Growing your business doesn’t have to be difficult or stressful. With the right strategies in place, you can grow your business while staying focused on your priorities and maintaining your core values.

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