Most new website owners feel like constructing the website is the hardest part of having an online business. Within time, however, they become aware the updating the site with fresh content requires the most work. Keeping the content on your website fresh can be accomplished by adding new articles. You could plan to add one new article to your site every day. This also works to increase your site’s search engine optimization because search engines like websites with substantial content. If you do not like to write, you have options when it comes to keeping your content fresh. You can find free articles that you can publish through reprint directory sites. You will have to include the author’s bio box at the end of the article, though.

If you would rather not promote someone else on your website, you can buy private label rights articles. Also known as PLR, these are pre-written articles, often sold in packs. These are inexpensive; however, they are sold to more than one person. If you are looking for fresh, original content, you may want to hire a ghostwriter. Ask other internet marketers for referrals. Many people use ghostwriters; it is not uncommon at all. It is essential that your content be timely and not outdated. It is important to include information in your articles that relate to recent events. During the month of October, for example, you can add some information about Breast Cancer Awareness.

If a holiday is approaching, add information to your site that your target market can use. For instance, if Halloween is drawing near, and you have a website targeted to families, fill it with information on making costumes, carving pumpkins, and staying safe while trick-or-treating. When you write several articles or post other information about a specific event, take that information off your homepage when the event is over with. You do not have to delete the content, just move it to a page where it can be archived. That way, readers who are interested in those articles can still obtain them, but your homepage will not look like it has old or outdated content on it.

Fresh content also means the graphics, pictures, and photos that you use on your website. People who make a habit of visiting your site will intuitively know that you have updated your website if they see that images have been moved around as content has been adjusted. You can use the updates you have made to increase traffic to your site. Let your mailing list know about site updates by sending them a weekly or monthly newsletter. You can include article excerpts with links to the full text, for instance

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